Prof. Aleks Chonevski and United International College students planned and explored innovative digital marketing reality at the Biz2Biz Expo in Boca Raton’s Embassy Suites Hilton event held from 5 to 9 PM on October 21, 2019. Present at the B2B were more than 30 local vendors exposing their services and products through networking and boosting customer’s needs in the local marketing environment in Broward County.
In United MAN 223, students captured marketing insights. Participants were Norma, Diana, and Francie, led by Professor Chonevski, within the scopes of marketing theories, had the opportunity to enrich their holistic business values and ask their business-related questions, face-to-face, therefore enhancing their company-building relationships.
Expo students, in the phase of collaboration with the exhibitors, discussed and analyzed contemporary marketing capabilities presented with business ideas, services, and products. Students recognized that media exposure helps conduct market efficiency to set their goals, targets, for measurements in further investments or trades. Students exchanged addresses and numbers with these vendors for future contact. Our potential entrepreneurs collected baskets of business cards, brochures, pamphlets, pricelists, books, stoppers, technology tools, marketing representative materials, technology gadgets, point of purchase (POP) and point of sales (POS).
This experiential learning empowered United’s International business students to enhance further critical awareness, self-esteem, and motivation to build their own Business Expo at United International College this coming December. The students will present their practical business ideas, missions, and visions with marketing research strategies to create and design their original digital offerings with products and services in South Florida to boost self-interest within a local and national economy.
