College Students Learn Skills for a Professional Trade Show
Written by Prof. Jack Rose
Miramar, Florida – Students in Professor Jack Rose’s Business Expo class were invited to attend the recent Miami International Trade Mart Show on March 8th held in Miami Gardens. This B2B trade show included vendors showcasing their products in various categories, including luggage, household, health and beauty, party supplies, disposable goods, picture frames, calendars and other paper products, area rugs, electronics and more.
The students interacted with many of the vendors who shared their experiences with the business majors. Jodi Meserve of IG Design Group Americas Inc. encouraged students to take advantage of any and all opportunities that come their way. Jodi is an expert on global sourcing and the students learned about the importance of using Excel spreadsheets. Traveling all over the world, Jodi shared that she does not speak any other language, but preparation and research of potential clients were very important. “You establish a relationship, ask about their customer want and styles, colors they like, and then you build a presentation geared specifically to their business.” Professor Rose added, “Just like music is the universal language, spreadsheets and numbers speak volumes without uttering a word.”
These budding entrepreneurs were attending the trade show since their final project is to execute their own business expo. Attending the trade show were students, Elona Dushku, Renata Diniz, Valentina Perez, and Quynh Truong. All of the students said the trade show was a great experience and they enjoyed seeing a live trade show since most of the trade shows have been virtual the past yar. “Speaking with these vendors was very special,” Valentina added.
Speaking on Radio Taught Online
Written by Dr. Marcela Moyano
Miramar –Students of the Communications and Mass Media program of United International College enrolled in the Speaking on Radio course during the Summer term and embarked on a challenging journey to learn how to announce and manage their voice through UIC’s distance learning modality due to the COVID-19 pandemic.
“When I was offered to teach this course, I immediately knew it was going to be a challenge. I teach audio editing and voice announcing in this course. I was excited about embracing this challenge and getting the best out of it” Dr. Marcela Moyano, course’s professor.
UIC has an audio studio equipped with a radio station for students to practice their learning. Since this group of students was not going to enjoy the benefits of learning in this state of the art facility, UIC’s communications program administration had to ensure that students would have all necessary equipment to learn.
Therefore, each student enrolled in the course received by mail a USB Cardioid Digital Condenser Microphone for their practice and production work. In addition, they all were given access to the Adobe Creative Cloud All Application and downloaded Adobe Audition CC for their audio editing needs.
The course began and Dr. Moyano started teaching them through UIC’s Online Campus successfully instructing breathing and voice management techniques, and audio editing. The course methodology implemented exceeded students’ expectations and students were excited to have their own equipment at home.
Week seven of the eleven-week course, was a memorable one. Students premiered their South Florida Mosaic radio show, in which pieces of News were featured by Martha Rodriguez, Arts by Daniela del Valle, and Culture by Carolina Portilla. The show was live streamed on Facebook and had five episodes. The show also featured Stephany Jimenez, the creator of The Bird Movement; Santiago del Valle, Production Manager; and Valentina Bilbao, a world acclaimed visual artist. The South Florida Mosaic concluded with live streaming of students’ audio stories on the last episode of the season.
The South Florida Mosaic Season
Also, the charismatic radio talent Tamara Gant, mostly known in South Florida as Tamara G. and co-host of mornings on 101.5 Lite FM with Julie Guy, known for their long running show as “Those Two Girls in the Morning,” visited the virtual class and inspired the students to follow a career on the radio industry. Tamara shared with students her experience and passion on radio and demonstrated some announcing techniques she had implemented that same week. Students applied some of her news writing and announcing tips in the upcoming radio shows.
The course concluded with an hour session with WLRN anchor and voice talent Christine DiMattei. In preparation for her lecture, she shared with Dr. Moyano scripts to be distributed to each student. On the day of her class, students role play being professional announcers with DiMattei. She introduced them as reporters and they would read each of the scripts. Then, she would critique their delivery and emphasize ways of improvement. At the end of the class, students were confident and excited that they had received a private lesson from a talented, acclaimed, and numerous award winning professional.
UIC’s focus is on hands-on education and this course is a clear example of how UIC embraces technology and creativity to provide students with most enriching learning experiences.
Learn more about the Communications and Mass Media program
UIC Students' First Virtual Business Expo
Written by Prof. Jack Rose
Miramar – Students in Professor Jack Rose’s Business Expo class presented their First Virtual Business Expo on Thursday, September 17th through Zoom.us, from 10:00 a.m. to 12:00 p.m.
In the past, the business expo was held in the school’s Dr. Moyano Auditorium at United International College, 3130 Miramar Parkway, Miramar, Florida. Due to the current COVID-19 situation, the students attended the Virtual National Small Business Expo held on August 4th and 5th. Professor Rose emphasized that one of the most important words in business is flexibility and while the students looked forward to this event that always had a large attendance allowing the students to interact with potential clients, the need to promote their products and services had to take on another venue. Thus, the First Virtual Business Expo was conceived.
Tuong Hoang plans to open Queen Beauty Nail Salon offering not only manicures and pedicures, but skin care services through various facial treatments, waxing and threading.
Hong Nguyen’s business is Dream English Center where people who want to improve their English skills in her native Vietnam, in Nghe An countryside. She plans on offering a quality-learning environment for young children, teenagers, and adults.
Alix Paez, a native of Venezuela, is passionate about the make-up industry and believes that makeup can be used as a therapeutic instrument, since it also increases and transforms the clients mood and self-esteem.
Tram Tran’s business enterprise is Beauty Hair Salon and believes that proper hair care and treatment contributes to an increase in self-confidence.
Binh Nguyen also looks forward to opening her own nail salon providing excellent nail care and other services in a relaxing environment.
Students submitted their written Sales Promotion Plan as their final term project.
For further information, please contact Professor Rose at jrose@unilatina.edu
UIC’s 2020 Commencement Ceremony Was Quiet a Memorable Academic Act Conducted in the Campus Parking Lot where the Applauses shifted to Celebratory Car Honking
Miramar, FL- United International College commemorated its annual commencement ceremony on Friday, June 26 at 6:00 p.m. in the parking lot of its campus in the Miramar Park of Commerce, 3130 Commerce Parkway, Miramar, FL 33025 with the support of the Miramar Police Department.
UIC celebrated the culmination of the academic journey of 22 students earning associate and bachelor degrees in Business, Communications and Tourism. These 22 fine students represent Venezuela, Colombia, Ecuador, Mexico, Brazil and the United Arab Emirates.
The ceremony began with a drive by parade from the graduating students, followed by a speech from UIC’s founding president, Lydia Bautista Möller, “The world needs you more than ever…Also, we are happy to celebrate our first graduating ceremony with our new name, United International College. Name that represents our community with the incredible cultures we welcome every day. Our growth wouldn’t be possible without the voice of each of you and we want you to know that this is your home and will be your alma mater…UIC stands with every minority, gender, race, religion, and recognizes the movement that has led us to become more inclusive and respectful of all lives. We all are equally important.”
Commencement student speaker and Summa Cum Laude, Laura Steudel, added “although we are immigrants, we are united. I want to thank you for supporting me throughout these years. This United family will support us always. I want to remind you that we are in a country where being unique is embraced. All our ideas have weight. Find something you love and pursue it.”
A caravan parade with the commencement students followed to award their diplomas. Faculty members and board of directors greeted students from a distance with farewell message signs. Right after Laura’s speech, the Miramar Police and Fire Department officers surprised the grads with a celebratory drive by parade from their police patrols and fire trucks. They held signs that read “Congratulations Class of 2020”.
During these difficult times of social distancing, UIC joins with the community to inspire and celebrate the efforts of UIC’s graduating students who culminated their degrees under the difficult circumstances faced during the COVID-19 pandemic.
The ceremony was broadcasted live through social media for family and friends to join this solemn academic act.
Crafting a Public Relations Campaign Proposal
Miramar, FL- On April 6, 2020, seven UIC students started taking PUR 301: Introduction to Public Relations taught by Dr. Marcela Moyano. The course began only two weeks into the COVID-19 pandemic quarantine and was delivered online through UIC’s Online Campus.
The first weeks of the course students learned the fundamental concepts of Public Relations, which prepared them to develop a Public Relations Campaign Proposal for their startups or a client’s company.
Students carefully identified a Campaign Overarching Objective, the publics that were going to be targeted in this campaign and specific goals, strategies, tactics and key messages. They developed a campaign budget and calendar, and finalized their campaigns with an evaluation instrument to assess the success of their campaign.
On May 4th, Jessica Levy, founder and president of Levy, a public relations, events, and social media agency, virtually visited the class and shared with UIC students her experience as an expert in the field. She shared with them examples of initiatives executed with her clients that demonstrated the value of public relations. As a result of this talk with Jessica, students were able to understand the nature of the field and picture themselves as PR practitioners.
On May 25, students submitted the first part of the P.R. Campaign Proposal. They continued editing their work and adding to their proposal on a weekly basis. On June 15, they were ready to deliver their final presentations. Daniela Del Valle, prepared a campaign for her audio visual company, DVSA Corp, and invited her partner, Santiago Del Valle to listen to her final presentation and give her feedback.
Martha Rodriguez prepared a campaign for ATR Group, a real estate agency. After much thought and feedback from the professor and classmates, she successfully completed her campaign. On the day of her presentation, she shared with the class that ATR Group was already implementing some of the proposed tactics in her campaign.
“I am a graphic designer and now I study Communications & Media at United International College. This term I took the Public Relations class with Professor Marcela Moyano. I am so impressed because I had never imagined how much I could learn. For the final project we had to make a public relations campaign proposal for a company, I chose to do it for a team of real estate agents. It was incredible and hard work because I had to do a careful investigation of the team on its public, competitors, mission, vision, and then design the proposal with a main objective and three goals with excellent strategies, tactics and messages to reach them. I really enjoyed doing it. I was able to learn more than I ever imagined.”
Renata Diniz, developed a P.R. Campaign Proposal on her company Tasty Bites. As most of the students, she also did a wonderful job crafting her tactics and coming up with creative ideas to engage new customers.
All the course was delivered through UIC’s online classroom, The Big Blue Button, which facilitated and enhanced student interaction through break out rooms. Students truly embraced technology and excelled at it! This can be appreciated through their public relations campaign proposals.
Learn more about UIC Communications and Mass Media Programs
Future Entrepreneurs Hold Expo
Miramar , FL– Students in Professor Jack J. Rose’s Business Expo class proudly showcased their businesses at the Winter Business Expo at United International College on March 9th, which was attended by students, faculty, administration, and the community. Prior to executing their own expo, the students attended the Senior Expo held recently at the Big Easy Casino so they could see a professional trade show and interact with the different expo participants.
The students were challenged to produce promotional marketing materials, including business cards, brochures, flyers, and a complete social media marketing campaign for their product or service.
Ximena Caraballo is the owner of XC Event Planners whose mission is to offer clients a personalized service in planning and executing a special event that will forever be a memorable occasion for the client and their guests. Ximena proudly showcased her company and partnered with other students to showcase their businesses in transportation, music, florist, photography, and catering.
Chef Juan Leal’s business focuses on exclusive catering by creating individual menus for his clients. Chef Juan Leal specializes in the best paellas, satisfying clients by using quality ingredients and flavorful spices. All attendees who sampled his paella raved about the taste and Chef Leal booked three future events.
Tai’s Nails & Lashes is a business that student Duong Linh hopes to expand. Tai’s professional nail care for women and men has teamed up with XC Event Planners by providing the bride with a free manicure and pedicure if the bridal party comes into the salon as a group 4-6 hours before the wedding.
What is any event without music – the universal language that brings us together! Jesus Pineda, owns JP Guitar Services and Entertainment. He is certainly proud of his well-deserved name as a Music Entertainer. Jesus showcased his talents at the recent Arts Night Out at United International College.
Orlando Landinez is the owner of Prime Transportation and prides his company by offering customer service excellence. A former Lyft and Uber driver, Orlando is proud of his 5-star rating given by his many clients over the past three years. Orlando has also partnered with XC Events and has been named the official transportation provider for XC Event.
Luis Vega promoted his HAIM Visitor Management System, which is a modern visitor access software program that enhances control that residents have over who has access to their gated communities. The system is affordable since there is no expensive hardware, no implementation cost, and low maintenance cost. Residents pre-authorize visitors by sending a one time or custom pass code via text message generated by the mobile app. Security guard at the gate verifies the validity of the pass code to allow or deny guest entry. The visitor gains entry to the gated community.
Marian Leal proudly showcased her company, Bridging Marketing, which offers consulting and coaching services, social media and management services, website and graphic design services, video and photography. Her slogan certainly highlights her goals and wishes for a successful company – “Empowering your digital dreams and taking your business ahead.”
Luciano Rocha is the Vice President of Operations at US Global Equipment Solutions specializing in construction equipment. US Global Equipment Solutions has targeted small and midsize businesses based primarily in South and Central America. In the United States his company intends to operate in the surplus parts business because many of the machines used around the world cannot enter the country due to the stricter laws regarding the emission of pollutants.
What Am I Thankful For?
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Post by Prof. Jack Rose
What Am I Thankful For?
“Thanks for the kindness of all the people I met in my life, and thanks to God for another day to live.” Tuong Hoang
“I am thankful for the new opportunities brought to me this year.” Ana Socha
“I am thankful for my Mom who gave birth to me and raised me.” Linh Truong
“I am thankful for my life every day and all of those I get to share it with.” Heydi Henriquez
“I’m deeply thankful for all my friends, and the opportunity to be here studying in the United States.” Martha Rodriguez
“I’m thankful for people who are always beside me and support me.” Phuong Thao
“I’m thankful for my family, my kids, Kiki and Nico, who teach me a life lesson daily, my dear students, for working at UIC where I constantly develop my intercultural skills,, for my garden, and for living in an abundant world where nature always appreciates our love and care.” Dr. Marcela Moyano
“I am eternally thankful for all the prayers that were said by hundreds of family members, friends, colleagues, former students, present students, and my UIC family that resulted in my sharing another Thanksgiving and holiday season with all of you. Prayers are answered and I thank you and love you!” Professor Jack J. Rose
“Today, I thank God for allowing me to celebrate life with all its nuances. Hugs!” Diana Vieyra
“First, I want to thank God for my family who has been the best support this year. Second, I thank the United family, professors, and staff colleagues for all the teachings, because I enrich my professional life and learned to care for and protect my spiritual life.” Sandra Valentin
“I am thankful for my life and health, for the beautiful family that God gave me. I am also thankful for UNILATINA, all the amazing staff members, students, and faculty. I am thankful for sharing the Thanksgiving Celebration together one more year.” Angelica Moyano, Academic Director
“I thank God for allowing me to continue here, for being healthy, for my family, especially my son and husband, and my good friends. I hope the next year gives us so much to be grateful.” Haiskel Natali Tovar de Maduro
“I’m thankful for every single person that is part of my life now, and everything that I have accomplished this year. ” Regards, Sebastian, Level 5, Johan Palencia
“I thank God for every ticking of each of the clocks in my life, because they have made me an unstoppable woman full of dreams to pursue. On this trip, called 2019, my suitcase is filled with thousands of things to be thankful for. First, there is my Mother who will visit me this year, almost four years without seeing each other. I also appreciate that, this year, I graduated from my UIC, which is truly my second home, and to which I owe so much. For example, the honor of meeting such a wonderful person as Professor Rose, my lovely Heydi, Ana, Ruby, Sandra, and the Moyano Family. I am thankful for my husband and family who are the engine that moves me forward. As I said, the list is long, and the best way to live in gratitude is working hard, doing my best, having fun, and smiling every minute of each day.” Sandra Agudelo
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Exploring Your Limitless Potential
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Post by Marcela Moyano
Exploring Your Limitless Potential
United International College celebrated its 15th Annual Entrepreneurial Conference Uniempresarios on October 24 from 8:00 a.m. to 1:00 p.m. The conference focused on “Maximizing your Highest Potential” applied to the college’s fields of study in Business, Tourism and Communications and Media.
Angelica Moyano, Academic Director of United International College welcomed participants to the conference and promised the audience that they would leave the conference with a positive mind and ready to conquer their dreams.
Professional coach, Karen Machuca, opened the conference with an inspirational presentation to explain the meaning of maximizing one’s potential. She went over important concepts such as the effect of memories on the human’s present, releasing the past, the circle of excellence, living in the present and creating one’s own future.
Following Machuca’s presentation, Vancho Ivanov “Vanoti”, a native of Macedonia, innate artist and visionary restaurant manager, told the story of how he brought the Italian chain of restaurants Piola, to a great success in various cities including his current location in South Beach. Along with him, Joseph Munoz, a 26-year-old pilot, shared with the audience his incredible motivation to become a professional pilot for Spirit Airlines, owner and founder of the flight school 1StepPrep, a motivator and inspirational speaker at his young age. Angelica moderated this panel.
The second panel of the conference was on Maximizing your Potential Applied to the Business and International Business. Steve Pressman, founder and owner of Pill Box Pharmacies and Medical Supply, told the audience how he opened his first pharmacy on Taft and Flamingo when he was only 26 years old and he talked about the drive behind his great success. Also, David Alfanday, a native of Cali, Colombia, and owner of Pa Ya To Go, talked about the importance of technology to compete with the American food processing, which has made of his signature product a well-known baked item in South Florida. He adds “I want to make the Pandebono as popular as the Mexican tortilla in the United States.” Ofelia Zambrano, CEO and Founder of Presto Marketing stated that the most important aspect of her business is customer service. She mentioned how many of her customers have been with her for over 15 years because of her personalized service. Robert Goltz, CEO and President of the Miramar/Pembroke Pines Chamber of Commerce moderated this panel.
The last panel of the conference, moderated by Dr. Marcela Moyano, was on Communications and Mass Media and Ailyn Luaces, radio personality and voice over talent, told the audience how she was able to reach her dream of becoming a radio personality and her experience of listening for the first time her voice live on the radio. Mauricio Cadena, producer of the newscast of Canal 8 Miami talked about the importance of teamwork in the field and about his first jobs as Assistant Producer. He advised attendees to have fun and be happy regardless of the job as long as they are doing it the best way possible. Blas Giffuni, senior digital marketing and SEO specialist, talked about content development and the importance for any company to optimize their websites. His dream is to become a top educator in his field.
Following the panels, Luis Capo, president of El Dorado Furniture, gave a presentation on how the Capo Family has maximized its potential to become the Hispanic leading Furniture Company in the United States with 18 stores serving the South Florida market. The story of the Capo family is very inspirational as Luis tells the story of how his father, Manuel, and one of his brother, where in the ocean for days when they left Cuba and promised to name the furniture store they would open after the name of the boat, if they would make it alive to land, El Dorado. Luis told the audience that the only limitation to achieve one’s dreams is in the mind of each individual and those limits can be broken and be set free. This is the 15th year that Luis Capo, and Ela Chavez, have joined UIC’s Entrepreneurial Conference to inspire future entrepreneurs and UIC students.
The conference was concluded by Lydia Bautista Moller, the founder and president of United International College who told the story of endurance of the Moyano family despite the adversities that migrating to the United States bring; and a few years later, the decease of the co-founder, husband, and father, J. Alberto Moyano. She reminded participants that life may bring adversities but there is always a way out and beautiful outcomes will always flourish.
The event was sponsored by El Dorado Furniture, 1on1 Real Estate, IFA Insurance and financial Advisor, Sergio’s Cuban Kitchen and Bar, Presto Advertising and the Miramar Pembroke Pines Chamber of Commerce.
The UIC family appreciates all the speakers, sponsors, students, faculty and staff who made this event possible. We look forward to our next year’s conference for more learning, laughter and some tears as well.
October BIZ2BIZ Boca Raton EXPO with Prof. Chonevski and MAN 223 students
Prof. Aleks Chonevski and United International College students planned and explored innovative digital marketing reality at the Biz2Biz Expo in Boca Raton’s Embassy Suites Hilton event held from 5 to 9 PM on October 21, 2019. Present at the B2B were more than 30 local vendors exposing their services and products through networking and boosting customer’s needs in the local marketing environment in Broward County.
In United MAN 223, students captured marketing insights. Participants were Norma, Diana, and Francie, led by Professor Chonevski, within the scopes of marketing theories, had the opportunity to enrich their holistic business values and ask their business-related questions, face-to-face, therefore enhancing their company-building relationships.
Expo students, in the phase of collaboration with the exhibitors, discussed and analyzed contemporary marketing capabilities presented with business ideas, services, and products. Students recognized that media exposure helps conduct market efficiency to set their goals, targets, for measurements in further investments or trades. Students exchanged addresses and numbers with these vendors for future contact. Our potential entrepreneurs collected baskets of business cards, brochures, pamphlets, pricelists, books, stoppers, technology tools, marketing representative materials, technology gadgets, point of purchase (POP) and point of sales (POS).
This experiential learning empowered United’s International business students to enhance further critical awareness, self-esteem, and motivation to build their own Business Expo at United International College this coming December. The students will present their practical business ideas, missions, and visions with marketing research strategies to create and design their original digital offerings with products and services in South Florida to boost self-interest within a local and national economy.
