Future Entrepreneurs Hold Expo

 

Miramar , FL– Students in Professor Jack J. Rose’s Business Expo class proudly showcased their businesses at the Winter Business Expo at United International College on March 9th, which was attended by students, faculty, administration, and the community. Prior to executing their own expo, the students attended the Senior Expo held recently at the Big Easy Casino so they could see a professional trade show and interact with the different expo participants.

The students were challenged to produce promotional marketing materials, including business cards, brochures, flyers, and a complete social media marketing campaign for their product or service.

Ximena Caraballo is the owner of XC Event Planners whose mission is to offer clients a personalized service in planning and executing a special event that will forever be a memorable occasion for the client and their guests. Ximena proudly showcased her company and partnered with other students to showcase their businesses in transportation, music, florist, photography, and catering.

Chef Juan Leal’s business focuses on exclusive catering by creating individual menus for his clients. Chef Juan Leal specializes in the best paellas, satisfying clients by using quality ingredients and flavorful spices.   All attendees who sampled his paella raved about the taste and Chef Leal booked three future events.

Tai’s Nails & Lashes is a business that student Duong Linh hopes to expand. Tai’s professional nail care for women and men has teamed up with XC Event Planners by providing the bride with a free manicure and pedicure if the bridal party comes into the salon as a group 4-6 hours before the wedding.

What is any event without music – the universal language that brings us together! Jesus Pineda, owns JP Guitar Services and Entertainment. He is certainly proud of his well-deserved name as a Music Entertainer. Jesus showcased his talents at the recent Arts Night Out at United International College.

Orlando Landinez is the owner of Prime Transportation and prides his company by offering customer service excellence. A former Lyft and Uber driver, Orlando is proud of his 5-star rating given by his many clients over the past three years. Orlando has also partnered with XC Events and has been named the official transportation provider for XC Event.

 

 

Luis Vega promoted his HAIM Visitor Management System, which is a modern visitor access software program that enhances control that residents have over who has access to their gated communities. The system is affordable since there is no expensive hardware, no implementation cost, and low maintenance cost. Residents pre-authorize visitors by sending a one time or custom pass code via text message generated by the mobile app. Security guard at the gate verifies the validity of the pass code to allow or deny guest entry. The visitor gains entry to the gated community.

Marian Leal proudly showcased her company, Bridging Marketing, which offers consulting and coaching services, social media and management services, website and graphic design services, video and photography. Her slogan certainly highlights her goals and wishes for a successful company – “Empowering your digital dreams and taking your business ahead.”

Luciano Rocha is the Vice President of Operations at US Global Equipment Solutions specializing in construction equipment. US Global Equipment Solutions has targeted small and midsize businesses based primarily in South and Central America. In the United States his company intends to operate in the surplus parts business because many of the machines used around the world cannot enter the country due to the stricter laws regarding the emission of pollutants.


What Am I Thankful For?

Return to Blog
Post by Prof. Jack Rose

What Am I Thankful For?

 

“Thanks for the kindness of all the people I met in my life, and thanks to God for another day to live.” Tuong Hoang

“I am thankful for the new opportunities brought to me this year.” Ana Socha

“I am thankful for my Mom who gave birth to me and raised me.” Linh Truong

“I am thankful for my life every day and all of those I get to share it with.” Heydi Henriquez

“I’m deeply thankful for all my friends, and the opportunity to be here studying in the United States.” Martha Rodriguez

“I’m thankful for people who are always beside me and support me.” Phuong Thao

“I’m thankful for my family, my kids, Kiki and Nico, who teach me a life lesson daily, my dear students, for working at UIC where I constantly develop my intercultural skills,, for my garden, and for living in an abundant world where nature always appreciates our love and care.” Dr. Marcela Moyano

“I am eternally thankful for all the prayers that were said by hundreds of family members, friends, colleagues, former students, present students, and my UIC family that resulted in my sharing another Thanksgiving and holiday season with all of you. Prayers are answered and I thank you and love you!” Professor Jack J. Rose

“Today, I thank God for allowing me to celebrate life with all its nuances. Hugs!” Diana Vieyra

“First, I want to thank God for my family who has been the best support this year. Second, I thank the United family, professors, and staff colleagues for all the teachings, because I enrich my professional life and learned to care for and protect my spiritual life.” Sandra Valentin

“I am thankful for my life and health, for the beautiful family that God gave me. I am also thankful for UNILATINA, all the amazing staff members, students, and faculty. I am thankful for sharing the Thanksgiving Celebration together one more year.” Angelica Moyano, Academic Director

“I thank God for allowing me to continue here, for being healthy, for my family, especially my son and husband, and my good friends. I hope the next year gives us so much to be grateful.” Haiskel Natali Tovar de Maduro

“I’m thankful for every single person that is part of my life now, and everything that I have accomplished this year. ” Regards, Sebastian, Level 5, Johan Palencia

“I thank God for every ticking of each of the clocks in my life, because they have made me an unstoppable woman full of dreams to pursue. On this trip, called 2019, my suitcase is filled with thousands of things to be thankful for. First, there is my Mother who will visit me this year, almost four years without seeing each other. I also appreciate that, this year, I graduated from my UIC, which is truly my second home, and to which I owe so much. For example, the honor of meeting such a wonderful person as Professor Rose, my lovely Heydi, Ana, Ruby, Sandra, and the Moyano Family. I am thankful for my husband and family who are the engine that moves me forward. As I said, the list is long, and the best way to live in gratitude is working hard, doing my best, having fun, and smiling every minute of each day.” Sandra Agudelo

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.


Exploring Your Limitless Potential

Return to Blog
Post by Marcela Moyano

Exploring Your Limitless Potential

United International College celebrated its 15th Annual Entrepreneurial Conference Uniempresarios on October 24 from 8:00 a.m. to 1:00 p.m. The conference focused on “Maximizing your Highest Potential” applied to the college’s fields of study in Business, Tourism and Communications and Media.

Angelica Moyano, Academic Director of United International College welcomed participants to the conference and promised the audience that they would leave the conference with a positive mind and ready to conquer their dreams.

Professional coach, Karen Machuca, opened the conference with an inspirational presentation to explain the meaning of maximizing one’s potential. She went over important concepts such as the effect of memories on the human’s present, releasing the past, the circle of excellence, living in the present and creating one’s own future.

Mauricio Cadena, Ailyn Luaces & Blas Giffuni

Following Machuca’s presentation, Vancho Ivanov “Vanoti”, a native of Macedonia, innate artist and visionary restaurant manager, told the story of how he brought the Italian chain of restaurants Piola, to a great success in various cities including his current location in South Beach. Along with him, Joseph Munoz, a 26-year-old pilot, shared with the audience his incredible motivation to become a professional pilot for Spirit Airlines, owner and founder of the flight school 1StepPrep, a motivator and inspirational speaker at his young age. Angelica moderated this panel.

The second panel of the conference was on Maximizing your Potential Applied to the Business and International Business. Steve Pressman, founder and owner of Pill Box Pharmacies and Medical Supply, told the audience how he opened his first pharmacy on Taft and Flamingo when he was only 26 years old and he talked about the drive behind his great success. Also, David Alfanday, a native of Cali, Colombia, and owner of Pa Ya To Go, talked about the importance of technology to compete with the American food processing, which has made of his signature product a well-known baked item in South Florida. He adds “I want to make the Pandebono as popular as the Mexican tortilla in the United States.” Ofelia Zambrano, CEO and Founder of Presto Marketing stated that the most important aspect of her business is customer service. She mentioned how many of her customers have been with her for over 15 years because of her personalized service. Robert Goltz, CEO and President of the Miramar/Pembroke Pines Chamber of Commerce moderated this panel.

The last panel of the conference, moderated by Dr. Marcela Moyano, was on Communications and Mass Media and Ailyn Luaces, radio personality and voice over talent, told the audience how she was able to reach her dream of becoming a radio personality and her experience of listening for the first time her voice live on the radio. Mauricio Cadena, producer of the newscast of Canal 8 Miami talked about the importance of teamwork in the field and about his first jobs as Assistant Producer. He advised attendees to have fun and be happy regardless of the job as long as they are doing it the best way possible. Blas Giffuni, senior digital marketing and SEO specialist, talked about content development and the importance for any company to optimize their websites. His dream is to become a top educator in his field.

Following the panels, Luis Capo, president of El Dorado Furniture, gave a presentation on how the Capo Family has maximized its potential to become the Hispanic leading Furniture Company in the United States with 18 stores serving the South Florida market. The story of the Capo family is very inspirational as Luis tells the story of how his father, Manuel, and one of his brother, where in the ocean for days when they left Cuba and promised to name the furniture store they would open after the name of the boat, if they would make it alive to land, El Dorado. Luis told the audience that the only limitation to achieve one’s dreams is in the mind of each individual and those limits can be broken and be set free. This is the 15th year that Luis Capo, and Ela Chavez, have joined UIC’s Entrepreneurial Conference to inspire future entrepreneurs and UIC students.

Ela Chavez, Luis Capo, & Lydia Bautista Moller

The conference was concluded by Lydia Bautista Moller, the founder and president of United International College who told the story of endurance of the Moyano family despite the adversities that migrating to the United States bring; and a few years later, the decease of the co-founder, husband, and father, J. Alberto Moyano. She reminded participants that life may bring adversities but there is always a way out and beautiful outcomes will always flourish.

The event was sponsored by El Dorado Furniture, 1on1 Real Estate, IFA Insurance and financial Advisor, Sergio’s Cuban Kitchen and Bar, Presto Advertising and the Miramar Pembroke Pines Chamber of Commerce.

The UIC family appreciates all the speakers, sponsors, students, faculty and staff who made this event possible. We look forward to our next year’s conference for more learning, laughter and some tears as well.


October BIZ2BIZ Boca Raton EXPO with Prof. Chonevski and MAN 223 students

Prof. Aleks Chonevski and United International College students planned and explored innovative digital marketing reality at the Biz2Biz Expo in Boca Raton’s Embassy Suites Hilton event held from 5 to 9 PM on October 21, 2019. Present at the B2B were more than 30 local vendors exposing their services and products through networking and boosting customer’s needs in the local marketing environment in Broward County.

 

 

In United MAN 223, students captured marketing insights. Participants were Norma, Diana, and Francie, led by Professor Chonevski, within the scopes of marketing theories, had the opportunity to enrich their holistic business values and ask their business-related questions, face-to-face, therefore enhancing their company-building relationships.

Expo students, in the phase of collaboration with the exhibitors, discussed and analyzed contemporary marketing capabilities presented with business ideas, services, and products. Students recognized that media exposure helps conduct market efficiency to set their goals, targets, for measurements in further investments or trades. Students exchanged addresses and numbers with these vendors for future contact.   Our potential entrepreneurs collected baskets of business cards, brochures, pamphlets, pricelists, books, stoppers, technology tools, marketing representative materials, technology gadgets, point of purchase (POP) and point of sales (POS).

 

 

This experiential learning empowered United’s International business students to enhance further critical awareness, self-esteem, and motivation to build their own Business Expo at United International College this coming December. The students will present their practical business ideas, missions, and visions with marketing research strategies to create and design their original digital offerings with products and services in South Florida to boost self-interest within a local and national economy.

 


Wynwood Fieldtrip of UIC Students in Emancipation of the Thinking Critically Class with Prof. Chonevski Aleks

Return to Blog
Post by Prof. Aleksander Chonevski

Wynwood Fieldtrip of UIC Students in Emancipation of the Thinking Critically Class with Prof. Chonevski Aleks

Theories of Thinking Critically (Chaffee, 2019; Kant, 1987; Freire, 1969; Bloom, 1956, and Dewey, 1933) are at the fundamental core of Socrates’ principles. United International students examined life’s experiences in their extracurricular class at an Art-Basel contemporary visualization in the Wynwood Walls art community. These thought-provoking visual methods are beyond mono languages, writings, and drawings of nonverbal communication and refer to general and moral conceptual judgments. The purpose of the field trip is to teach international Latin and Asian students how to analyze expressions of Wynwood’s fine art murals using indirect and direct lenses in their Thinking Critically class as well as learning self-reflective practices in the real world with Professor Chonevski.

By thinking critically, our student’s findings holistically expressed semantics with in-depth discussions which focused on questions and solutions for problem-solving while building transformative mapping support.   When forming arguments derived from relevant and robust evidence of concepts in favorite paintings and authors, each student, thinking critically, is motivated by an adjustment of issues within their moral judgments. Students unfolded their free reasoning to construct an ontological and epistemological empathy, followed by unrestricted perceptions and beliefs.

Prof. Chonevski with his United Critical Thinking Latin and Asian students in Wynwood 2019

Art-Basel Miami offers leading art exhibits 24/7 for twelve months, indoor as well as outdoor patio murals painted by artists from all around the globe. From a critically thinking aspect, United students were able to recognize specific themes when analyzing the Walls’ murals. These themes included social justice issues such as poverty, cross-cultural inequities, good vs. evil political allegories, pictures of racism, and well-known cultural roots that have become embedded in socialist and communist countries. These are topics that students can easily recognize and gives our Latin and Asian students an avenue for argumentative approaches when analyzing and debating art.

One Brazilian student, Ana, yelled, “This is a famous Brazilian picture by Kobra“. She explained that particular type of painting is very popular in Brazil, and it characterizes Brazilian urban art that features indigenous neck rings based on Brazilian cultural heritage. Ana’s enthusiastic expression powerfully captured her love of art and motivated her to analyze the famous murals from Brazilian and Latin artists.

Students analyze Art-Basel mural from the Brazilian artists

This “live a life philosophy” enlightens students in their Thinking Critically experiences while investigating pictures based on their own “truths.”   Professor Chonevski’s students, Ricardo, Sid, Ana, and Renan, experienced a genuine sense of self-reflection when connecting Wynwood’s murals. Within the insight of their creative visions and vivid imaginations, these students’ basic critical thinking lessons constructed a base of freedom by eliminating constraints. This trip to Wynwood was successful in that it helped identify their roots and values and promoted the importance of being involved in their communities for future endeavors and career paths. The murals opened many conversations for strong perceptions with conclusions and endorsed their subjective opinions with inductive reasoning, which produces soundness. International students express their freedom through validity by introspectively approaching the pathway to who they are, validating their business skills when learning different views, critical interests to further and establish the right to choose what is “good student life and what to expect in one’s own life.” According to Chaffee (2019):

Truth is that you will discover as you strive, through your daily choices, to create yourself as an authentic individual, committed to enhancing the lives of others, fulfilling your unique potential, and attuning yourself to your essential nature and the mysteries of the universe” (p. 550).

Professor Aleksandar Chonevski and United International College in Florida have enlightened their international critically thinking students for many years by developing the student’s philosophy when learning the American way for practical life and expressing who they are – Cogito ergo sum, and who they want to be. In a Thinking Critically class, many case studies using practical freedom, recognize internal and external constraints by accepting the correct way of thinking that help students determine their own life and career paths when overcoming many of life’s obstacles and when evaluating their possibilities based on knowledge.

International students of United (left, Prof. Chonevski, with Siddhartha, Ricardo, Renan, Ana and visitor artist Vanotii


Stichiz Talks to UIC Communication Students on Radio Unilatina USA 

Return to Blog
Post by  Alix Paez

Stichiz Talks to UIC Communication Students on Radio Unilatina USA 

On May 04, 2019, the Communication and Mass Media students of UIC enrolled in the Speaking on Radio course with Professor Michael Greci interviewed Stichiz for their radio show. Stichiz is a trilingual international award-winning entertainer and artist on the rise published across the globe. Stichiz is passionate about music and is an amazing radio personality.

During her visit to UIC, students not only learned about radio related topics, but also were inspired to strive toward achieving their goals at all cost. They were also motivated to be more creative in the ways to become successful.

Students were honored by receiving her amazing book “Tu Es Belle: You Are Beautiful: Abby’s Great Day” as a gift, which has positive messages for kids and adults as well. This extraordinary book is available through Amazon.

Students were able to learn about her and her personality through her interview on the radio show. She said that she started writing since she was 9 year old and she is already planning to write another great book.

Listen to her Radio Interview


UIC Celebrates its 17th Commencement Ceremony

Return to Blog
Post by Marcela Moyano

UIC Celebrates its 17th Commencement Ceremony

Miramar, FL- On Friday, June 21, United International College celebrated its 17th Commencement Ceremony at the Signature Grand at 7:00 p.m. and awarded six Associate degrees in Business Administration, three Associate degrees in International Business Management, four Associate degrees in Travel, Tourism Management and three Bachelor degrees in International Business Management, and one Bachelor degree in Travel and Tourism Management.

Nine of the students are from Vietnam, Four are from Colombia, three are from Venezuela and one is from United Arab Emirates.

The ceremony started with the academic procession of the faculty members; members of the board of directors, Angelica Moyano, Marcela Moyano, Lina Maria Moyano, and Liliana Moyano; followed by the commencement speaker, Robert Goltz; 17 graduate students; and finalized by UIC’s president, Lydia Bautista Möller. The commencement platform party was also joined by David Lesser, Director of the ESL program of United Language Institute.

The national anthem of the United States was interpreted by Lilian Lopez.

Subsequently, Lydia Bautista Möller. addressed the graduating class, recognized their commitment to success despite their challenges as international students, and identified each of the represented nationalities among the students. Also, she mentioned the importance of UIC’s Model of Holistic Education and the development of the students of their emotional and intuitive intelligence.

Her speech was followed Robert Goltz, President of the Miramar Pembroke Pines Chamber of Commerce, who focused his address on “opportunities.” Robert highlighted that along his extensive career working with successful entrepreneurs he concluded that their key to reaching success was taking advantage of the opportunities presented to them.

Gianna Corrales was the student graduating speaker who opened her speech inviting the audience and her classmates to be thankful for having reached that consulting moment of their undergraduate education journey. She also listed key concepts learned while studying at United International College such as (1) There is nothing wrong with starting all over (2) Have a vision of life 3) Always do your best.

Graduating students took the oath and sang the school’s anthem. Sandra Agudelo, a student earning an Associate degree in Travel and Tourism Management said the toast. Guests and UIC members had champagne to celebrate the class of 2019. #UICGrad2019


UIC Business Expo Showcases Future Entrepreneurs

Return to Blog
Post by Prof. Jack Rose

UIC Business Expo Showcases Future Entrepreneurs

Miramar, FL- Students in Professor Jack Rose’s Business Expo class put into motion a very successful Business Expo showcasing each of the students’ entrepreneurial spirit. After visiting the recent Bridal Expo at the Broward County Convention Center, the students began planning their own expo at the university. “By attending the Bridal Expo, students had the opportunity to visually see and experience a great expo and apply what they learned at the trade show for their own expo,” Rose said.

Roxana Acevedo’s Cantikdesign is fulfilling her wish to open a gallery of flowers that offers original, unique floral arrangements in the City of Weston. “The products and services that our company offers will be showcased and exhibited, and we will stress that Cantikdesign offers superior customer service using only the floral industry’s best quality products,” says Roxana.

She is combining her two passions, architecture and her love of flowers, and after launching Cantikdesign in Weston, Ms. Acevedo looks to expand into other cities in the USA. Her vision is “to become the leading flower shop brand in the florist industry and to establish the first gallery of flowers in Weston, expand to other Florida cities, and then spread to metropolitan cities throughout the country,” she eagerly and enthusiastically says during an interview.

Trei Solutions is an international company specializing in integrating world-class business technology solutions tailored to the needs of its clients, enhancing digital transformation, innovation, and profitability for their businesses. Trei’s high-quality solutions adapts to any sector of industry based on the best business practices for small and midsize businesses. The brainchild of Carolina Camacho, Trei Solutions offers innovation by providing consulting, support, and education services to each client. In a recent interview, Ms. Camacho stated that the “interest of Trei Solutions, as a company, is to support its clients by offering ideas on how to improve their business and how to prepare for the future with the use of information technology.”

Phuong Thi Nguyen unveiled her new restaurant, Pho Hoa, a Health Option Choice explaining that each item on the menu is her grandmother’s recipe. According to Phuong, “my grandmother always made healthy meals and taught us that healthy food brings a healthy life.”

Zamir Pinzon is the proud owner of DCL Professional Cleaning Service, Inc., and prides himself as being a company that far surpasses his competition. From floor to ceiling, and wall to wall, Pinzon will also offer his company’s services inside the residence, and for swimming pool owners, the pool area to make the whole house sparkle. Zamir stated, “No job is too small or too large for our company. Our goal is to provide outstanding service, which, in turn, will bring many recommendations from our clients.”

Thu Ha’s #handmadehouse specializes in leather crafts for the discerning customer looking for quality leather products. Her billfolds, wallets, and key chains all reflect the quality leather and craftsmanship in all of her products. Thu Ha is also looking to add a special line geared to businesses who want to recognize an employee or one of their own clients. She can monogram or engrave the product with the company’s name embossed on the item. “I am very excited about my line of fine leather crafts. Each item is handmade and the results are distinctive products for the astute customer who appreciates fine leather products.”

Vacayble.com and FLCottage is the brainchild of Ruth Fornica. Vacayble.com began as a vacation rental site, but has evolved into a specialized broker in remodeling (flipping), staging, and organizing permits and licenses necessary to become a host property. Ms. Fornica has spent considerable time “in planning and executing her business and offers lots of services, such as a Vacation Rental Platform, Photography and video to stream your vacation home in every hosting platform, and cleaning and housekeeping of your lodge.” She will happily work with any owner who is interested in turning their home into a vacation property.

Sandra Valentin unveiled her V & V Accounting Services, LLC. Her company provides services in accounting and assists clients with taxes and financial issues. In addition, V & V Accounting Services, LLC offers appropriate education and training in order to continue the path toward financial fitness to all clients. Ms. Valentin said, “Our services can save you time, reduce your tax liability, prevents you from receiving hefty tax penalties and fines, removes any tax anxieties, and most important, helps to grow your business.”

Gabriel Mendez disclosed his Sugar Bomb dessert business. Using only premium ingredients, Gabriel also caters to clients with different dietary needs, such as those who are lactose intolerant, those who need gluten-free products, and never uses preservatives in any of their products. Gabriel said, “It is not a mystery that one of the paths to happiness is through the stomach, and that’s why we bring you desserts that you will never forget. Sugar Bomb is the way to bring happiness to your family and friends.”

Just Deck It is the brainchild of Felipe Macias. Whether you would like a new deck to enhance your patio area, or would like your current deck remodeled, Just Deck It “will create a great looking deck that is made with the finest woods and with the finest stains produced, or sealing the selected wood with the finest sealants to protect the wood’s natural beauty,” said Macias.

In addition to building the deck, Just Deck It is available to help maintain the beauty of the deck on an annual contract basis.

Tran’s Limited Authentic Bakery is the innovation of Tran Van who hopes to open a store in South Florida and in his native Vietnam. He takes pride in his business by offering breads and baked goods made with organic ingredients, and offering new items daily. Employing a team of skilled bakers, Tran’s Limited Authentic Bakery is committed to providing customers with quality products that ensure food hygiene and safety at reasonable prices. He enthusiastically invited potential to taste his baked goods and proudly described his healthy ingredients used in one of his daily sandwiches – “made with organic pork with julienne cuts of carrots and papaya with healthy greens.”

Haiskel Tovar’s H&F Aircraft Cleaning and Detailing Services offers high quality professional aircraft cleaning and detailing services to small aircraft, corporate aviation, and private jets. Headquartered at the Fort Lauderdale Executive Airport, the company uses only approved cleaning materials and processes as specified in aircraft maintenance manuals. Haiskel’s company also offers mobile aircraft services using company vans that travel to the airport where the aircraft is based and performs their specialized services at the hangar or on the ramp. She stated, “An aircraft is not just a mode of transportation, it is a reflection of the owner’s personality. By having well-maintained, regularly detailed aircraft, you are protecting your investment as the aircraft ages over the year.”

Patricia Pinto happily announced Emi’s Bakery, a little piece of heavenly taste in your mouth, and provided guests with samples of her baked goods that everyone enjoyed. She also prepackaged treats for sale and guests walked away with bags of tasty treats.

Along with the student’s professional booth, the class hosted an array of light refreshments that were enjoyed by those who visited the expo.

Professor Rose had the last comment, smiling widely, and stating, “I feel like the proud father…or should I say grandfather!” “These students worked very hard and learned the many important ingredients to hosting a professional expo such as the marketing materials, product or service placement, and the importance of creating a positive image to potential clients. Your booth reflects your company, and how you market your product or service says a great deal – should I do business with this company?”

 


Social Media Today

Return to Blog
Post by Prof. Jack Rose

Social Media Today

On Wednesday evening, March 6th, Ofelia Zambrano, Founder and President of Presto Advertising visited Professor Jack Rose's Principles of Marketing class to talk about her company and the importance of social media today, not only for marketing your business, but not having negative social media on your personal sites.

"Social media needs to be part of any marketing plan in today's world of advertising and promotion," Ms. Zambrano stated, reviewing the positives of social media on Facebook, Twitter, and Instagram.  "They are a great tool and marketing your business, both for maintaining and seeking new customers.

Mrs. Zambrano also shared how negativism on personal social media sites can hurt one's chance for an employment opportunity.  "Today, many employers will use social media to find out information about you."  "Anything negate can have a direct impact on whether or not you are offered a position."  Professor Rose shared some examples of how negative social media prevented a company to hire the candidate.

Ms. Zambrano told the students how she got started and how networking is very important.  "It's hard work, but if you really want to be successful, you'll succeed."

Following the presentation, Professor Rose presented Ofelia Zambrano, Founder and President of Presto Advertising with a Certificate of Appreciation for being an entrepreneurial role model for our students.